Something's In the Air...

...and it's MacWorld 2008 at the Moscone Center.

Seems like the entire tech community has descended on The City to see Steve-O present the latest in Apple wizardry, complete with a rather strange finale in a song by none other than Randy Newman.

The 'real' Steve Jobs didn't disappoint the hordes of Apple fans in attendance at his keynote address, announcing a new software update for the iPhone (which your humble author is thoroughly enjoying btw), a revamped version of Apple TV (calling it 'Take 2') which includes a new video rental service, and of course, the piece de resistance, the new Macbook Air, the world's thinnest notebook computer. All this to the delight of attending Mac fanboys and doting tech journalists alike.

But Fake Steve Jobs (infamously played by Forbes senior editor Daniel Lyons) was not to be outdone by all of the hype surrounding Apple's triumphant storm into the city by the bay, and in judo-like fashion chose to roll with the punch, rather than try to block it. Fake Steve loyally followed all of the hype and hilarity in the runup to MacWorld, including an entertaining picture of one of the Real Steve's most dedicated fans:

Naturally there was a dude in the front of the line playing Guitar Hero on a MacBook and being very solemn about the whole thing. You knew there would be, right?

(Photo Credit: The Secret Diary of Steve Jobs)

Gotta say, I feel bad for all of the losers that are hooked on Apple products; the poor pathetic great unwashed geek masses who are willing to wait in line for the latest techno-hype that will be outdated in a matter of months, only to be replaced by something more expensive with an even shorter shelf life. I also feel sorry for the sad, sycophantic journalists who hungrily lap up the Real Steve's every word, looking for clues on what the prophet himself wants them to write, in the hope that they can join the likes of Walt Mossberg in receiving a coveted prototype of some future in-apple-vation.

Sad. So sad. Mostly because I can't join all of them until Thursday because I have f@#king meetings all day tomorrow.

See you Thursday boys...save me a seat!